Paying Attention Humanizes Your Personal Brand

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A human moment occurs anytime two or more people are together, paying attention to one another.”

pic1These words of celebrated author, Scott Peck prompted me to write this post to launch my new blog Image and Brand Builder. Paying attention may seem like a small act but it is packed with the power to add influence and create positive impressions through responsive and responsible behavior. Regardless of who we encounter in our daily lives, paying attention is about looking beyond the immediate surroundings and being fully aware of the situation around you.  It speaks to being present and fully connected or engaged with those in our presence. Paying attention is an opportunity to humanize personal branding by giving our full attention and acting responsibly.

When we pay full attention instead of choosing not to be responsive, we can have a relational experience with people around us in meaningful ways. Life is relational and our experiences can be internalized or externalized.  We know that self reflection is an essential step in the personal branding process not only to uncover our dreams, goals and values but it also serves to sharpen our perception as we see thing is a new way. Consequently we can see new things in old, beauty in the ugly and new opportunity where there was previously none. Paying attention gives us a chance to be considerate and to act responsibly and ethically to do the right thing. It elevates our lives by helping us focus on the needs of others.  By giving our attention, we can add personal influence and bring added value to our connections, networks and community as we move beyond rote or robotic words and actions in the world of the familiar.  The net result is that it creates a positive impression of our image and personal brand as we elevate others by showing them that they are worthy of our full attention.

Six ways to build your personal brand by paying attention

  1. Put away cell phones when dining with family, friends or colleagues
  2. Lean forward and fully engage in conversation with a friend who needs your help
  3. Make eye contact with a service person and show your appreciation in a meaningful way
  4. Give your reassurance to a colleague who is struggling with a difficult work or family issue
  5. Hold the door as someone approaches from behind
  6. Visit a neighbor you haven’t seen In a while to see how they are doing
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About Yasmin Anderson-Smith

Yasmin Anderson-Smith is a certified image management and personal branding coach, trainer, speaker and author with global exposure and a focus on civility. Yasmin empowers and inspires business women, young professionals and college students to achieve career success and build respect and trust.

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115 Responses to Paying Attention Humanizes Your Personal Brand

  1. Berri Wells April 11, 2013 at 7:16 pm #

    The blog was eye opening as it expanded my view of what branding includes. I considered branding from a marketing perspective and not from an inpersonal communications point of view. Good info.

    • Yasmin Anderson-Smith April 12, 2013 at 5:05 am #

      Thanks for your response Berri. There is in fact a human side to personal branding. It’s all about making quality personal connections in our relationships with others. This is how we humanize personal branding. Look forward to seeing you at the MCDA conference and presenting a workshop on personal branding. Click here for info: http://bit.ly/16Uomfh

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  2. Barbara April 11, 2013 at 7:57 pm #

    Great content. It occurs to me that the six ways to build your brand boil down to just good old fashioned manners, appreciation, and paying attention.

    • Yasmin Anderson-Smith April 12, 2013 at 5:10 am #

      Thanks for weighing in Barbara. I agree those are essential elements of building a strong personal brand. We cannot have meaningful human connections with them. Looking forward to seeing you at the 5th Every Girl Can “Smart Image” Conference on May 4th at Bowie State university. More info: http://bit.ly/16QUP84

  3. Barbara April 11, 2013 at 7:58 pm #

    Great article. Good old fashioned common sense, manners, and staying aware and appreciating life and people. If only were as easy for the masses to realize and manifest.

    • Yasmin Anderson-Smith April 12, 2013 at 5:16 am #

      Well there are certaily a lot of distractions that keep many people from being focused on these desirable behaviors. All it takes is one small, positive step at a time. We could begin by saying, good morning, please and thank you. Adding the human touch makes a difference.

  4. Carla Mathis April 12, 2013 at 2:20 pm #

    Oh, Yasmin, that the world can follow your advice. Kindness, thoughtfulness, care, and responsive listening starts with our families, friends, and out to the community and world. Small gestures can be a part of changing the world…. Carla

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    • Yasmin Anderson-Smith May 20, 2013 at 12:17 pm #

      I appreciate your feedback. Have a great day.

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    • Yasmin Anderson-Smith May 20, 2013 at 12:16 pm #

      Thank you so much. Have a great day.

  7. Yasmin Anderson-Smith May 20, 2013 at 12:12 pm #

    Thank you Carla. I believe we are on the same page. Happy Global Civility Awareness Month. Celebrate civility all year long.

  8. Blanche Williams, MS June 4, 2013 at 1:54 pm #

    Congratulations Yasmin!

    Your blog is a long-awaited, overdue, and much-needed guide to common sense civility!

    Thank you for sharing such simple but often overlooked tips that help build a common bond between people and illuminate our humanity.

    Keep writing…we’re reading!

    Your sister in greatness,
    Blanche Williams
    National Black Women’s Town Hall

    • Yasmin Anderson-Smith June 4, 2013 at 2:06 pm #

      Thanks so much for the positive feedback. Civility is so often misunderstood and sometimes reviled but so necessary for us to get along with each other in our every day lives, even when we disagree. Keep up the good work with the National Black Women’s Town Hall.

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  1. Civility “In The Bag” – Kudos to Volvo — Café Civilité - July 5, 2013

    […] in a blog post entitled, Paying Attention Humanizes Your Personal Brand. It appears on my blog at ImageandBrandBuilder and received many positive comments.  What could have been an ordinary moment at the Volvo […]

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