As an image and personal branding professional, instinctively, and by training, I focus on the visual signature men and women create with their appearance, presence, body language and silhouette. While it is not the only thing that matters, the optics (and substance) of your image and brand are crticaly to your success. At a recent networking […]
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6. Nurture Your Network: Give, Give, Get Building your brand means being part of a network of customers, clients, followers, fans, friends and competitors. Think about what talents, skills and abilities you bring to the table and what you can offer to enrich your brand community. It might be as simple as sharing a link […]
1. Be You – Like No One Else Can One of the first rules of personal branding is to be authentic. Personal branding takes being you to another level. Being authentic goes beyond thinking you know yourself to discovering the essence of who you really are, clearly defining personal attributes and aligning them with your career […]
“They’re going back!” This is the musical theme or jingle for a popular TV commercial by Staples office supply store that promotes sales and price values on back-to-school products. The ad features a dad skipping happily down the store aisle, pushing a shopping cart filled with school supplies. During the pre-return to school season (much of […]
Opportunity is knocking. Are you prepared? The requirements for landing the position or promotion you desire are, experience, credentials, a good attitude and a strong professional image and brand (in person and in Social Media). The interview gives you the opportunity to create a positive and memorable impression that will give you a competitive advantage over your competitors. […]
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